Staying focused on these business-oriented goals will help keep your Instagram account consistent. It will help you tell a compelling brand story that appeals to new profile visitors and helps build and keep a loyal following.
In our guide to using Instagram for business , we walk you through each step of creating a strategy to help you get more Instagram followers. Ask yourself some questions about who you are trying to reach :. Answering these questions will help you craft the right kind of Instagram content to bring in reach the right Instagram followers.
Maybe you want to satisfy curiosity by showing off how your product is made. If you want to position your brand in an aspirational way, you could try showcasing the lifestyle or achievements of your customers. No matter what you want to achieve, make sure to maintain a consistent brand personality, visual look, and story.
Your posts should be easily recognizable and relatable at a glance. For example, if you like succulents and you do, right? Your profile is the backbone of your presence on Instagram, and a well-crafted one is key to growing your audience.
Two-thirds of Instagram business profile visits are from non-followers. Your profile needs to convince those new views to click the follow button. Check out our Instagram bio ideas and tips for strategies to make the most of your profile.
Great content gets people to like, comment on, and share your posts. That engagement gives you an Instagram algorithm boost and helps you get more reach and new followers. Everything you post must be interesting to your target audience. Your goal is to inform, engage, and entertain them with content. Your visuals must be compelling and your captions engaging. Share a link to your Instagram profile and give your existing social followers a reason to check it out.
Like an Instagram-exclusive coupon code. The automotive and industrial supplier Schaeffler Group has more than , followers on LinkedIn. When they launched their Instagram account, it was an obvious choice to promote it to that existing group of potential followers. Aim for a minimum of 12 posts. You could also highlight some of your best Instagram posts on your other channels.
Consider boosting these posts with paid advertising to ensure that more of your followers follow you on Instagram. All communication tools—both online and offline—give you an opportunity to direct people to your Instagram account. Make sure you have links to your Instagram account on your website, in your email signature, and in your online newsletters. This will ensure that people who are already in contact with your brand online can find you on social media. Your Instagram nametag is a scannable code that allows Instagram users to follow you instantly.
We said earlier that even offline communications materials offer a chance to promote your Instagram account. The Instagram nametag is an easy and effective way to promote your account on offline materials like packing slips, signage, and product packaging. Your nametag is also a great way to get new followers in real time at networking events and conferences.
People you connect with in person can scan your code to follow you without having to type out your handle. Access your Instagram nametag by tapping on the three lines icon at the top right of your Instagram profile. Hashtags make your posts and Stories discoverable to people searching for content related to your brand, industry, or products.
The apps to increase Instagram followers that you can use include marketing automation tools like Buffer , HubSpot , or Hootsuite. Want to become an Instagram master? Juanika Dildy is the founder of the popular website The Ladypreneur. Her Instagram account has gained over Engagement makes a difference. For increased engagement, users should search the hashtags used to attract followers, find users that stand out, like a few pics and comment.
Post, post, post! The more you post, the more users feel like they know you. Imagine if you woke up at midnight to a noise in the kitchen. You run downstairs to find Oprah drinking a cup of coffee.
Some would even feel privileged to have her in their kitchen. If you had to name one thing you do different than anyone else on Instagram, what would that be? My account encourages, inspires AND informs. It influences the influencers with a brand voice that relates and educates. Talia Koren is the mastermind behind the ever so popular Work Week Lunch which has an astounding k followers and counting.
We asked her what the best way to get Instagram followers is and this is what she told us:. I listen to my audience and give them what they ask for. Also, consistency. I show up every single day with valuable content in posts and in stories that helps them instead of just talking about myself.
Lastly, I pay close attention to the changes to the platform. Using new features like story highlights and understanding the changes to the algorithm helped me grow too. We often get asked how to get followers on Instagram, what should someone starting out focus on? Instead focus on ways you can connect with and help others and get them talking about you. I also use stories as a vlogging channel which my followers love.
Gracie Parish is an Instagram influencer who grew her Instagram following to an impressive Thanks to my account manager for helping me grow on a regular basis. I absolutely recommend this if you are looking to really take your account to the next level. Well, honestly i wasn't expecting such a fast growth of organic followers.
They're geo-targeted and the engagement levels are pretty good. If you're on radio and TV, direct people to use your hashtag. Integrate online and offline campaigns by ensuring it's listed on your other social profiles, on your website, and in your email blasts. Don't just hope people will find it. When it comes to Instagram caption ideas, you need to look beyond the one-word, obvious hashtags.
Sure, you want to use those, too, but mix it up and use hashtags to tell part of your story. For every post, use a mix of topically relevant hashtags such as woodworking for a carpentry company, for example, as well as trending, super-popular hashtags wherever you can. You need both to achieve growth on a network as big and noisy as Instagram. It's prime real estate on your Instagram profile A picture is worth a thousand words, but you can't skip the words entirely.
National Geographic is fantastic at using storytelling alongside their Instagram photos to generate engagement and sharing. While traditional media brands have dropped like flies, NatGeo has thrived across digital and become one of the top brands on Instagram , with over 50 million followers.
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