From Fortune companies trying to increase sales to corner restaurants trying to fill tables. And from nonprofits trying to fight obesity to newbie politicians trying to get elected. Word of mouth helps things catch on.
Word of mouth even helps B2B companies get new clients from existing ones. It just requires getting people to talk. From start-ups to starlets, people have embraced social media as the wave of the future. Facebook, Twitter, YouTube, and other channels are seen as ways to cultivate a following and engage consumers. Brands post ads, aspiring musicians post videos, and small businesses post deals. Companies and organizations have fallen over themselves in their rush to jump on the buzz marketing bandwagon.
The logic is straightforward. If they can get people to talk about their idea or share their content, it will spread through social networks like a virus, making their product or idea instantly popular along the way. Help me out with a quick pop quiz. What percent of word of mouth do you think happens online? In other words, what percent of chatter happens over social media, blogs, e-mail, and chat rooms? Some people guess upward of 70 percent and some guess much lower, but after having asked this question of hundreds of students and executives, I find that the average is around 50 percent.
And that number makes sense. After all, social media have certainly exploded as of late. Millions of people use these sites every day, and billions of pieces of content get shared every month.
These technologies have made it faster and easier to share things quickly with a broad group of people. The actual number is 7 percent. Not 47 percent, not 27 percent, but 7 percent. Research by the Keller Fay Group finds that only 7 percent of word of mouth happens online. Most people are extremely surprised when they hear that number.
People spend a huge amount of time online! People do spend a good bit of time online. Close to two hours a day by some estimates. But we forget that people also spend a lot of time offline. More than eight times as much, in fact. And that creates a lot more time for offline conversations. Social media sites provide a handy record of all the clips, comments, and other content we share online.
So when we look at it, it seems like a lot. There is no recording of the chat we had with Susan after lunch or the conversation we had with Tim while waiting for the kids to be done with practice.
But while they may not be as easy to see, they still have an important impact on our. Upload Sign In Join. Create a List. Download to App. Ratings: Rating: 3. Length: pages 4 hours. Description The New York Times bestseller that explains why certain products and ideas become popular. If you said advertising, think again. But why do people talk about certain products and ideas more than others?
Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. More information Accept. Top Quote: "Word of mouth is the primary factor behind 20 percent to 50 percent of all purchasing decisions. Buy the book entrepreneurship marketing sales.
Lessons Learned:. The Art of The Deal is not a how-to book. You get an inside look at big deals Donald Trump made in the s building his empire, including Trump Tower. Whether you love or hate Trump, you'll learn a lot about sales, publicity and negotiation. The Everything Store by Brad Stone. The Everything Store tells the story of Amazon and Jeff Bezos—one of the most successful and influential entrepreneurs today.
Brad Stone explores how Amazon became the largest online retailer in the world, through a mix of customer obsession and ruthless competition. Pre-Suasion by Robert Cialdini. Pre-Suasion shows a new side of influence. Professor Robert Cialdini has distilled hundreds of scientific studies to prove that how you FRAME a message from the beginning is crucial to its success.
The 22 Immutable Laws of Marketing was published in Some examples are outdated, but the laws are true as ever. The authors go against common sense which says products can win by being better. Instead, they say to be the leader, you must be first in a product category. Grinding it Out by Ray Kroc. Grinding It Out shows how McDonald's grew to be one of the biggest companies in the world.
Ray Kroc did it through seizing the right opportunity, perfecting the fundamentals of the business, always emphasizing growth, and persisting until he found the successful strategy. Share this:. Summary Contents: 1. Give people something to share that makes THEM look good 2.
Surprise people with something new and they are more likely to share 3. Make your product harder to get and people will want it more 4. Connect your product to triggers that help people remember and share 5. He to whom this emotion is a stranger, who can no longer pause to wonder and stand rapt in awe, is as good as dead.
Even a bad review or negative word of mouth can increase sales if it informs or reminds people that the product or idea exists. Most people would rather look smart than dumb, rich than poor, and cool than geeky. Just like the clothes we wear and the cars we drive, what we talk about influences how others see us.
Knowing about cool things—like a blender that can tear through an iPhone—makes people seem sharp and in the know. So to get people talking we need to craft messages that help them achieve these desired impressions.
We need to find our inner remarkability and make people feel like insiders. Short-link Link Embed. Share from cover. Share from page:. Jonah Berger has been doing exactly this for over 15 years now. Much like the book Hooked , Berger digs deep into the psychology behind consumer choices. His conclusions about why some ideas spread like a virus are the core of Contagious : Why Things Catch On.
Here are 3 of the most important lessons the book teaches about how products, ideas, and stories get shared:. If you want to save this summary for later, download the free PDF and read it whenever you want. Download PDF. If you are trying to market a product, grow a personal brand, or organize your community around a common cause, you probably think that social media is your best bet.
Product Specifications. Not loaded yet? Try Again. Book by Saki Aikawa. Book by Dan Hild. Book by Vicky Ushakova. Level 1 Book by Sonia Sander.By Contagious jonah berger free pdf download Berger. Why do some things become popular? Which is more important, the message or the messenger? Can you make anything contagious? The case of the viral blender. When a telephone booth is a door. Ants can lift fifty times their own weight. Why frequent flier miles are like a video game. Contagious jonah berger free pdf download everyone wants a mix of tripe, heart, and stomach meat. The downside of getting paid. We share contagious jonah berger free pdf download that make us look good. Which gets more word of mouth, Disney or Cheerios? Why a NASA mission boosted candy sales. Could where you vote affect how you vote? Consider the context. Explaining Rebecca Black. Growing the habitat: Kit Kat and coffee. Top of mind, tip of tongue. Why do some things make the Most E-Mailed list? How reading science articles is like standing at the edge of the Grand Canyon. Why anger is like humor. How breaking guitars can make you famous. Getting teary eyed about online search. No information is available for this page. BEST PDF Contagious: Why Things Catch on DOWNLOAD ONLINE ong> for FREE Best Book ong>of ong> ong>the ong> Month: top #1 Download Now Read pdf Jonah Berger ong>Contagious ong>: ong>Why ong> ong>Things ong>. Nov 29, - Free download or read online Contagious, why things catch on a New York Times bestselling business pdf book authored by Jonah Berger. Contagious: Why Things Catch On is a marketing book by Jonah If you want to save this summary for later, download the free PDF and read it. Contagious: Why Things Catch On - Kindle edition by Berger, Jonah. Download it once and read it on your Kindle device, PC, phones or tablets. Next. Amazon Business: For business-only pricing, quantity discounts and FREE Shipping. Wharton marketing professor Jonah Berger has spent the last decade shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to other customers, any interest they had in doing it for free will disappear. What makes things “go viral”? In Contagious, Jonah Berger shares the secret science behind social transmission. Why we talk about and share some things rather. Read Contagious PDF - Why Things Catch On Ebook by Jonah Berger Download Contagious MOBI ; (Jonah Berger PDF) Simon & Schuster. Author's Bio: JONAH BERGER is the James G. Campbell Assistant Professor of Marketing at The principles as the six STEPPS to crafting contagious content. When people are free to do as they please, they usually imitate one another. Contagious: Why Things Catch On by Jonah Berger. To download and read this eBook on a PC or Mac: Adobe Digital Editions (This is a free app specially. According to Berger, you can. Learn more. Get this book. Using riveting case studies of successful leaps and tragic falls, Yu illustrates five principles to success that span a wide range of industries, countries, and eras. E-mail address: tbilliot cameron. The writing style is direct and to the point, without dry academic prose. He is considered an expert on word of mouth , social influence and viral marketing. Every chapter features a new idea that will help you get closer to your goals. August 24, But what if we could use research in a way that helps us understand how things go viral? The challenge, though, is how to do that. What is management strategy and execution? The ways to access every one of the look at, and if all the details are genuine, we are going to release on the website. We stop listening to a band because they go mainstream. People don't listen to advertisements, they listen to their peers. If you've wondered why certain stories get shared, e-mails get forwarded, or videos go viral, "Contagious "explains why, and shows how to leverage these concepts to craft contagious content.