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The latest version is 1. Zdaniel Andy. Download pdf. To solve this problem once and for all, the village elders asked contractors to submit bids to deliver water to the village on a daily basis. Two people volunteered to take on the task, and the elders awarded the contract to both of them.
He immediately began making money as he labored morning to dusk, hauling water from the lake with his two buckets. He would empty them into the large concrete holding tank the village had built. Each morning he had to get up before the rest of the village awoke to make sure there was enough water for the people.
It was hard work, but he was very happy to be making money and for having one of the two exclusive contracts for this business. Within a year, his team had built a large-volume stainless-steel pipeline which connected the village to the lake. Bill also announced that he could supply the village with water 24 hours a day, 7 days a week.
Eventually, Ed had employees and union problems. He rewrote his business plan and went of to sell his high-speed, high-volume, low-cost, clean-water delivery system to villages throughout the world. He only makes a penny per bucket of water delivered, but he delivers billions of buckets of water every day.
Whether he works or not, billions of people consume billions of buckets of water, and all that money pours into his bank account. Bill developed a pipeline to deliver money to himself, as well as water to the villages. Ed worked hard for the rest of his life and had inancial problems forever after. It shows why certain people gravitate to certain quadrants and often get stuck there without realizing it.
It will help you identify where you are today in the quadrant and where you want to be in ive years. It will help you choose your own path to inancial freedom. If you want to operate on the right side, the B- and I-quadrant side, you must be smarter than if you choose to stay on the left side, the E- and S-quadrant side.
To be a B or I, you must be able to control the direction of your cash low. We are in the Information Age which ofers more opportunities for inancial reward than ever before. To be successful in the Information Age, a person needs information from all four quadrants. In , my wife Kim and I were homeless. We were unemployed and had little money left in savings. Our credit cards were exhausted, and we lived in an old brown Toyota with reclining seats that served as beds.
At the end of one week, the harsh reality of who we were, what we were doing, and where we were headed began to sink in. Our homelessness lasted another two weeks. When a friend realized our desperate inancial situation, she ofered us a room in her basement. We lived there for nine months. We kept our situation quiet. For the most part, Kim and I looked quite normal on the surface. We did odd jobs occasionally and earned a few dollars here and there, but we did that only to keep food in our stomachs and gas in the car.
I must admit that during moments of deep personal doubt, the idea of a safe, secure job with a paycheck was appealing. Kim and I fought and argued often. Fear, uncertainty, and hunger shortens the human emotional fuse, and often we ight with the person who loves us the most. Yet love held the two of us together, and our bond as a couple grew stronger because of the adversity. We knew where we were going. We knew we could always ind safe, secure, high-paying jobs.
Both of us were college graduates with good job skills and solid work ethics. We wanted inancial freedom. By , we were millionaires. By then, we never had to work again for the rest of our lives. Barring any unforeseen inancial disaster, we were both inancially free. Kim was 37 and I was We had no money when we started, and we were in debt. I have a college degree, and I can honestly say that achieving inancial freedom had nothing to do with what I learned in college.
Many successful people have left school without receiving a college degree—people such as homas Edison, founder of General Electric; Henry Ford, founder of Ford Motor Co. A college education is important for traditional professions, but not for how these people found great wealth. So What Does It Take? For example, an employee earns money by holding a job and working for a person or a company.
Self-employed people earn money working for themselves. A business owner owns a business that generates money, and investors earn money from their various investments—in other words, money generating more money.
Diferent methods of income generation require diferent frames of mind, diferent technical skills, and diferent educational paths. Diferent people are attracted to diferent quadrants. To generate income from diferent quadrants requires diferent skills and a diferent personality, even if the person found in each quadrant is the same.
Changing from quadrant to quadrant is like playing golf in the morning and then attending the ballet at night. Which quadrant you or I choose to earn our primary income from is not so much dependent upon what we learned in school.
Yet, regardless of what type of work we perform, we can still work in all four quadrants. For example, a medical doctor could choose to earn income as an E and join the staf of a large hospital or an insurance company, work for the government in the public-health ield, or become a military doctor.
Or the doctor could decide to become a B and own a clinic or laboratory and have other doctors on staf. In this case, the doctor would own the business but not have to work in it.
In this case, the doctor would be earning income as both an E and as a B. Some people love being employees, while others hate it. Others love owning companies and also love running them. Most of us are a little of each of these characters.
Being successful in the four quadrants often means redirecting some internal core values. Being in one quadrant or another does not necessarily guarantee inancial success. For example, one of the many reasons I chose to work predominantly in the B and I quadrants is because of tax advantages. For most people working on the left side of the quadrant, there are few legal tax breaks available.
Yet legal tax breaks abound on the right side of the quadrant. By working to generate income in the B and I quadrants, I could acquire money faster and keep that money working for me longer without losing large chunks of it to the government in the form of taxes. Diferent Ways of Earning Money When people ask why Kim and I were homeless, I tell them it was because of what my rich dad taught me about money. If we were going to be responsible citizens, Kim and I wanted to have our money work for us, rather than spend our lives physically working for money.
It depicts the diferent ways money is generated. Diferent Fathers—Diferent Ideas about Money My highly educated dad had a strong belief that the love of money was evil and that excessive proit meant you were greedy. He felt embarrassed when the newspapers published how much he made because he felt he was overcompensated in comparison to the teachers who worked for him.
Rich dad believed that life was more important than money, but that money was important for supporting life. So why work hard for money? Learn to have money and people work hard for you, and you can be free to do the things that are important. For me, the quadrants on the right side, the B and I quadrants, ofered the best opportunity for long-term inancial success and inancial freedom.
Also, at age 37, I had experienced successes and failures in all four quadrants which allowed me some degree of understanding about my own personal temperament, likes, dislikes, strengths, and weaknesses. I knew which quadrants I did best in. He would explain to me the diference between someone who was successful on the left side versus the right side. I was just trying to survive school. Yet I did hear his words, and soon they began to make sense.
Having two dynamic and successful father igures around me gave meaning to what each was saying. But it was what they were doing that allowed me to begin to notice the diferences between the E-S side and the B-I side. At irst, the diferences were subtle. For example, one painful lesson I learned as a young boy was simply how much time one dad had available to spend with me versus the other.
As the success and prominence of both dads grew, it was obvious that one dad had less and less time to spend with his wife and four children. My real dad was always on the road, at meetings, or dashing of to the airport for more meetings. On weekends, he was at home in his crowded little oice, buried under paperwork. On the other hand, my rich dad had more and more free time as his success grew.
Another example is that both dads made more and more money as they became successful, but my real dad, the educated one, also got further into debt. Ultimately, this just took him even further away from his family. My rich dad was diferent. He made more and more money but paid less in taxes. In the early s, I was already out of college and in Pensacola, Florida, going through pilot training for the Marine Corps before a tour in Vietnam.
One evening, he phoned me with some interesting news. Judge Samuel King will be the candidate for governor, and I will be his running mate. He was an honest and moral man who rarely spoke badly about anyone.
At the age of 54, my dad went looking for a job, and I was on my way to Vietnam. When he was middle-aged, my dad was hunting for a job. He went from jobs with big titles and low pay to other jobs with big titles and low pay. He was a tall, brilliant, and dynamic man who was no longer welcome in the only world he knew, the world of government employees. He tried starting several small businesses. He was a consultant for a while and even bought a famous franchise, but all his eforts failed.
As he grew older and his strength slipped away, so did his drive to start over again. His lack of will became even more pronounced after each business failure. He was a successful E trying to survive as an S, a quadrant in which he had no training or experience and for which he had no heart. If not for Social Security and Medicare, the last years of his life would have been a complete disaster.
He died frustrated and a little angry, yet he died with a clear conscience. It was the haunting memory of my educated dad sitting at home, waiting for the phone to ring, trying to succeed in the world of business, a world he knew nothing about. Instead of declining at age 54, rich dad blossomed. He had become rich years before that, but now he was becoming mega-rich. He was constantly in the newspapers as the man who was buying up Waikiki and Maui. His years of methodically building businesses and investing were paying of, and he was on his way to becoming one of the richest men in the Islands.
Small Diferences Become Large Diferences Because my rich dad had explained the quadrants to me, I was better able to see that small diferences grow into large diferences when measured over the years a person spends working.
In the darkest hours, it was this deep knowledge, and the lessons from two powerful dads, that kept me going. If you look below the surface of this simple diagram, you will ind completely diferent worlds, as well as diferent ways of looking at the world. As a person who has looked at the world from both the left and the right sides, I can honestly say the world looks much diferent depending on which side you are on.
Each has strengths and each has weaknesses. First, I ofer a broad overview of the four quadrants, and then an in-depth focus on the B and I side. After reading this book, some of you might want to make a change in how you earn your income, and some of you will be happy to stay just where you are.
You might choose to operate in more than one quadrant, maybe even in all four quadrants. In every village, town, city, and nation in the world, there is a need for people to operate in all four quadrants in order to ensure the inancial stability of the community. Also, as we grow older and gain diferent experiences, our interests change. For example, I notice that many young people right out of school are often happy to get a job. I hope this book ofers some fresh ideas for attaining those goals.
He was now blacklisting himself. My dad was referring to his attempts to be successful in the S quadrant as a self-employed consultant, and as a B when he poured much of his life savings into a famous ice-cream franchise that failed. Being bright, he conceptually understood the diferent technical skills required in each of the four quadrants.
He knew he could learn them if he wanted to. But there was something else holding him back. One day over lunch, I talked to my rich dad about my educated dad. Rich dad nodded his head. You also need to know the core diferences that cause people to seek diferent quadrants.
Know that, and life will be much easier. Changing quadrants is often a change at the core of who you are—how you think and how you look at the world. And changing quadrants is most often a life-changing experience. Not only will you change, but so will your friends. So the changes are big changes, and not too many people choose to make them.
What Are the Core Diferences? One of the ways is by listening to their words. Rich dad always explained to me that the ability to bring smart people together and work as a team was one of his primary skills. When I was nine, my rich dad began to teach me the skills necessary to be successful in the B and I quadrants. One of those skills was to get beyond the surface of a person and gaze into their core.
From these interviews I learned to listen, not so much for words, but for core values—values that my rich dad said came from their souls. He trained us to irst listen carefully to the words a person used. To be great leaders, rich dad stressed that we irst had to be great listeners. If a person feels fear, then the need for security is often a commonly used phrase for someone who comes predominantly from the E quadrant.
When it comes to money and jobs, there are many people who simply hate the feeling of fear that comes with economic uncertainty: hence, the desire for security. Employees can be presidents of companies or janitors. If they work hard, they expect to be paid well. When it comes to money, they have iercely independent souls.
When it comes to fear and inancial risk, they want to take the bull by the horns. In this group you ind well-educated professionals who spend years in school, such as doctors, lawyers, and dentists. Also in the S group are people who took educational paths other than, or in addition to, traditional school.
In this group are direct-commission salespeople and real estate agents as well as small business owners like retail shopkeepers, cleaners, restaurateurs, consultants, therapists, travel agents, car mechanics, plumbers, carpenters, preachers, electricians, hair stylists, and artists.
In many respects, they are true artists with their own style and methods of doing things. And that is why we hire them. If you hire a brain surgeon, you want that brain surgeon to have had years of training and experience, but most importantly, you want this brain surgeon to be a perfectionist. You, as the client hiring this person, want someone who is the best. Remember, independence trumps money for this group. As one popular story goes, a group of so-called intellectuals came by to condemn Ford for being ignorant.
So Ford invited them into his oice and challenged them to ask him any question, and he would answer it. He had me read books about people like Ford and John D. Rockefeller, the founder of Standard Oil. Rich dad constantly encouraged Mike and me to learn the essence of leadership and the technical skills of business.
In retrospect, I understand now that many people may have one or the other, but to be a successful B, you really do need to have both. I also now realize that both skills can be learned. For me, both are lifelong studies. He had me read this book to begin my training as a leader in business. So they rush out and start their own business. In many cases, this is the path they take: Many wind up starting an S type of business and not a B type of business.
Again, one is not necessarily better than the other. Both have diferent strengths, weaknesses, risks, and rewards. But many people who want to start a B type of business wind up with an S type of business and become stalled in their quest to move to the right side. Because the technical skills and human skills to be successful in each quadrant are diferent. You must learn the skills and mindset required by a quadrant in order to ind true success there. In a true S type of business, if the S left for a year or more, chances are there would be no business left to return to.
So what causes the diference? Saying it simply, an S owns a job; a B owns a system and then hires competent people to operate the system. Or put another way, in many cases, the S is the system. A dentist spends years in school learning to become a self-contained system. You, the client, get a toothache. You go see your dentist. He ixes your tooth. You pay and go home. In most cases, the dentist can do the entire job by himself.
B business owners can go on vacation forever because they own a system, not a job. If the B is on vacation, the money still comes in. To be successful as a B requires: 1. Ownership or control of systems, and 2. Many people come to me for advice on how to start a company or how to raise money for a new product or idea. I listen, usually for about 10 minutes, and within that time I can tell where their focus is. Is it the product or the business system?
And I would say the diference is whether the person is ixated on the left side of the quadrant, which is focused on the idea of the better burger, or on the right side of the quadrant, which is focused on the business system. Take note of the trucks that delivered the raw burger, the rancher that raised the beef, the buyer who bought the beef and the TV ads that helped sell the beef. If they can begin to understand the whole picture, then they have a chance at moving to the B-I side.