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The book is a refreshingly easy read. He also provides many glimpses of the compelling genius behind Grameen Bank, which, together with Yunus, won the Nobel Peace Prize in We peer into the mind of a visionary thinker who sees boundless possibilities and constantly enables and energizes those around him—he was one of the first to see the untapped potential of those living at the bottom of the pyramid.
All that said, I was troubled by the book. He dismisses cooperatives founded in the United Kingdom in the mids, for instance, though many people, including me, consider them prime examples of social businesses. This is not correct. In the years to come, it seems certain that social business will become an integral part of our economic structure and will positively change the lives of many people.
Designed to fill the gap between profit-making and human needs, social business applies entrepreneurial thinking to problems like poverty, hunger, pollution, and disease, creating selfsupporting, self-replicating enterprises that create jobs and generate economic growth even as they provide goods and services that make the world a better place.